“BALDO”
Supporting those navigating cancer in an comically compelling game show.
Format: 1 Episode Spotlight
Runtime: 40-60 Minutes
Location: Greater Bangor Area
Featuring: 5 Maine Influencers
Filming: April, 2026
Releasing: July, 2026 on YouTube
Synopsis
Five Maine personalities come together for a game show unlike any other, competing in a round of bingo where each draw evokes deep discussions and memorable moments, with an overall winner that earns the right to shave the head of the host.
Built around vulnerable conversation, Maine humor, and honest storytelling, this game replaces numbers with prompts tied to hair, identity, resilience, and personal experience, in an effort to educate the public of the support Christine B. Foundation offers.
Purpose
On the surface, “Baldo” is a reimagining of a classic game, a silly competition captured on camera. At its core, it is a philanthropic content engine designed to amplify community missions, through entertainment driven storytelling.
The most poignant project Content for a Cause has tackled to date, this video spotlight features a diverse lineup of Maine creators and personalities, together to celebrate humor, culture, and community focused collaboration.
Sponsorship
Opportunities
Sponsor a player to act as your brand ambassador by delivering brand aligned messages on camera, multiple times throughout the video.
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Integration: Your sponsored player naturally promotes your business approximately 2 to 3 times throughout the video. These integrations appear in 15 to 30 second moments with your logo visible on screen.
Customization: Beyond verbal messaging, sponsors are encouraged to enhance their on screen presence through thoughtful visual branding or creative elements that align naturally with their business identity.
Your Player: You may nominate your own social representative to participate in the competition, provided they have pre-existing notoriety or entertainment experience, or we can appoint one for you.
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Integration: Your sponsored player naturally promotes your business approximately 2 to 3 times throughout the video. These integrations appear in 15 to 30 second moments with your logo visible on screen.
Customization: Beyond verbal messaging, sponsors are encouraged to enhance their on screen presence through thoughtful visual branding or creative elements that align naturally with their business identity.
Your Player: You may nominate your own social representative to participate in the competition, provided they have pre-existing notoriety or entertainment experience, or we can appoint one for you.
-
Integration: Your sponsored player naturally promotes your business approximately 2 to 3 times throughout the video. These integrations appear in 15 to 30 second moments with your logo visible on screen.
Customization: Beyond verbal messaging, sponsors are encouraged to enhance their on screen presence through thoughtful visual branding or creative elements that align naturally with their business identity.
Your Player: You may nominate your own social representative to participate in the competition, provided they have pre-existing notoriety or entertainment experience, or we can appoint one for you.
-
Integration: Your sponsored player naturally promotes your business approximately 2 to 3 times throughout the video. These integrations appear in 15 to 30 second moments with your logo visible on screen.
Customization: Beyond verbal messaging, sponsors are encouraged to enhance their on screen presence through thoughtful visual branding or creative elements that align naturally with their business identity.
Your Player: You may nominate your own social representative to participate in the competition, provided they have pre-existing notoriety or entertainment experience, or we can appoint one for you.
-
Integration: Your sponsored player naturally promotes your business approximately 2 to 3 times throughout the video. These integrations appear in 15 to 30 second moments with your logo visible on screen.
Customization: Beyond verbal messaging, sponsors are encouraged to enhance their on screen presence through thoughtful visual branding or creative elements that align naturally with their business identity.
Your Player: You may nominate your own social representative to participate in the competition, provided they have pre-existing notoriety or entertainment experience, or we can appoint one for you.
-
Integration: Your sponsored player naturally promotes your business approximately 2 to 3 times throughout the video. These integrations appear in 15 to 30 second moments with your logo visible on screen.
Customization: Beyond verbal messaging, sponsors are encouraged to enhance their on screen presence through thoughtful visual branding or creative elements that align naturally with their business identity.
Your Player: You may nominate your own social representative to participate in the competition, provided they have pre-existing notoriety or entertainment experience, or we can appoint one for you.
“Did you know, partnered marketing placements for nonprofits can be written off as advertising, qualifying for a 100% deduction compared to the 50% cap on charitable contributions.”
About
Christine B.Foundation
The Christine B. Foundation supports Mainers facing cancer by providing critical nutritional, financial, and emotional assistance starting on day one of diagnosis, when uncertainty and burden are often at their highest.
Focused on easing the immediate pressures of treatment, the foundation helps individuals and families navigate food insecurity, lost income, and essential daily needs while they focus on healing.
Bald Bingo helps amplify this mission through an entertainment first experience, raising awareness for the Christine B. Foundation’s compassionate, hands on approach to supporting Mainers during one of the most difficult moments of their lives.
Your Return on Investment
The video is projected to generate 20,000 to 50,000 organic impressions, driven primarily by episodic releases and cross promotion between participants and sponsors.
The effort is projected to accumulate thousands of hours of combined watch time, reflecting sustained audience attention and repeat viewing.
Generated short clips have the potential to generate 1,000-10,000 view per clip, with compounding reach across platforms over the course of the series.
Across the full campaign, sponsors can expect hundreds of engagements, including likes, comments, shares, saves, and link clicks.
Sponsors receive two weeks of brand aligned, share ready content, allowing consistent reposting, extended visibility, and reuse beyond the initial campaign window.